At Ramsey & Associates, we believe that there is significant value in sharing information with businesses of all types and sizes. We are always available to share our thoughts, knowledge and expertise at conferences, chamber of commerce functions, business club meetings, and directly with companies.

Ramsey & Associates can provide you with the marketing, business development, and operations experts you need to educate your clients on the principles of effective marketing, strategic planning and business growth. Todd Ramsey and the Ramsey & Associates team have a wealth of experience in delivering keynote and interactive sessions to groups of up to 400 people.

Click here to invite Todd to speak at your event

The Marketing Equation: The Science of Marketing

This session is designed to provide insight into one of the greatest marketing secrets ever – The Marketing Equation. Systematic application of this equation is guaranteed to increase the response rate of your marketing.

In reality, most companies (and in fact most marketing agencies) don’t understand what marketing is or what it’s supposed to do. The marketing they use and practice does not do an effective job of attracting more business. Marketing is not about creativity, or using cute, trite communication. Marketing is about systematically applying an equation to address the concerns and needs of your prospects (Hot Buttons) and solving the problems your prospects are facing in a fashion that maximizes your return – and doesn’t cost you a fortune at the same time!

This presentation is applicable to all businesses, in all industries, regardless of size or target market. This session spends time uncovering and exploring the universal truths of marketing and communication.

In this presentation you will learn:

The four steps you need to know to ensure that ALL your marketing has impact and is returning maximum value.

How to evaluate good marketing from bad marketing – and the questions you need to ask yourself in order to ensure that your marketing is on target and producing real results.

The three key elements you need to practice to separate your business from your competitors and ELIMINATE your competitors from the minds of your customers.

How to avoid the ‘selling on price’ trap

The formula that, when applied correctly and consistently will increase the flow of leads into your business exponentially!

Advertising Clinic: Evaluating your Advertising: What Works, What Doesn’t -- and how to fix it so that Advertising DOES work for you!

Messaging is the most critical element of any marketing communication – and often the most ignored element in any campaign. In this clinic we examine good and bad advertising with the intent of helping you recognize what will – and won’t – work in the marketplace.

In this presentation you will learn:

• Secret evaluations that you need apply to all marketing in order to increase effectiveness.
  
• Strategies to structure your marketing and advertising that will increase your response rate and lead flow immensely!
  
• How to evaluate your competitors, find their gaps, and exploit these to generate more leads (in a highly ethical way)
  
• Tools that you can – and should – use to evaluate every piece of marketing and communication you use and distribute.
  
• The sure-fire way to increase your ad response by following a proven, tested structure!
  
  

Monopolize Your Marketplace

Separate Your Business From the Competition, then Eliminate Them!

Over 16,000 businesses across North America have profited from this presentation (which is part of the Y2Marketing portfolio). This session is designed to educate you on the various aspects of marketing and teach you how to market your products and services in a more effective manner.

In this presentation you will learn:

Why Marketing isn’t working today: the realities of the Confidence Gap.

How to recognize what marketing is Good and Bad – including 5 evaluations you should use with every ad.

How marketing and communication should be linked in everything you do.

How you can maximize and optimize on every dollar spent to drive new – and repeat – customers to your business!

Return On Investment – Making your Marketing Work for You!

Marketing and Communication needs to generate more business than the cost of the ad – if yours doesn’t do that, it’s not working hard enough for you! The reality is that we need to continually measure and test our marketing and advertising efforts. We need to strategically look at the impact we hope to achieve and measure and test everything. The difficulty has always been, “How do I conduct a test? How do I determine what I need to measure? And lastly, “How do I know what my true Return on Investment is?”

In this presentation you will learn:

• Determining return on investment for marketing
  
• Determining the true value/worth of each customer
  
• Calculating which campaigns are most effective through applying a rigorous formula and evaluating results
  
• Creating and implementing a test strategy
  
  

Writer’s Workshop: how to write sales letters, ads and brochures that get results.

This talk is all about why most marketing materials fail to produce the desired results. Whether is a sales letter, an email message, an ad or a web site the principles of writing persuasive copy that gets results remain the same.

In this presentation you will learn:

• The four basic components of developing a winning direct response ad
  
• The importance of scripts and who should use them
  
• One simple strategy you can implement immediately to boost the response to all your marketing letters: a receptionist script, a sales script, and an introductory script – all tailored to your company!
  
  

Next Steps: Asking for a Speaker …

We have successfully delivered value laden sessions to hundreds of companies and organizations in Southern and Central Ontario. We have also delivered sessions for:

• Professional Associations and Local Clubs
  
• Chambers of Commerce
  
• Business Conferences
  
• Vision/Mission workshops (customized content to the audience)
  
• In-house training programs for larger businesses
  

If you would like to book Todd (and Ramsey & Associates) for a speaking engagement, please call at 877-450-4545 or fill out and submit the form below. Thank you!